B2B APPLICATIONS

B2B (business-to-business) applications allow direct transactions between business entities (buying/selling) via the Internet. Depending on volume and types of transactions, a B2B application can be designed as a separate portal dedicated to B2B e-commerce or it can be integrated with the company’s main website.

B2B applications can incorporate email marketing allowing you to keep existing and prospective clients informed of any changes or additions relating to your products/services.

Purpose of a B2B application is to allow business entities to transact in the most efficient and cost-effective way. B2B allows your corporate clients access to the most up to date information on your products/services as well as the ability to place orders on line and view product availability. In addition B2B facilitates a high level of automation of administrative processes necessary for full execution of a business transaction (invoicing, receipting, order tracking, etc).

There are many advantages of B2B (similar to B2C), the most significant being cost effectiveness with regard to sales and administration functions as well as better and more efficient communication with your clients.